
Tran Kim Anh
Communications Specialist
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Two years of experience in Marketing Communications, with a strong visual sense, excellent writing skills, and the ability to trans late marketing ideas and design concepts across all organizational levels.
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An organized and effective project manager, skilled at seeing the big picture and identifying tasks to facilitate on-time and cost-efficient completion.
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A confident and concise communicator, able to deliver unique content with clarity and humor to diverse audiences.
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A strong leader and team player; adept at supporting team members to achieve personal and professional goals.
February 2016 – present: Digital media planner – GroupM – Maxus Global – Level 43 Bitexco Financial
Tower
Clients: Digiworld (Wiko, Obi, Intex), L’oreal Paris, Maybelline New York, Kiehl’s, Lancome, Shu Uemura
Responsibility: Client service, set up and promote Facebook paid ads, report, create/supervise social media contents
October 2013 – February 2014: RMIT Student Council – Project Leader
Responsibilities:
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Recruit & interview members
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Conduct & organize events
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Work with designers and other offices
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Supervise office’s activities
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In charge of Human Resource
February 2014 – May 2014: Event Management Coordinator – RMIT Student Ambassador
Responsibilities:
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Manage & keep in touch with in charged group of ambassadors
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Work closely with the Youth Connect & Event Officers for specific events.
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Prepare logistics for in charged events
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Corporate with the group leader while running events
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Maintain up-to-date knowledge of RMIT programs & related info available to prospective students and/or their parents via the RMIT website, program guides and other communications and/or publications & leader & coordinator briefing sessions.
October 2014 – present: Main Translator – Humans of Saigon project
Responsibilities:
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Translate all of the gathered stories from Vietnamese to English and English to Vietnamese
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Corporate with communication team before stories are published
May 2014 – present: Leader – RMIT Student Ambassador
Responsibilities:
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Identify and allocate tasks for ambassadors for specific events.
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Manage and keep in touch with in-charged group of ambassadors.
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Work closely with the Youth Connect and Event Officers for specific events.
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Maintain up-to-date knowledge of RMIT programs and related information available to prospective students and/or their parents via the RMIT website, program guides and other communications and/or publications and leader and coordinator briefing sessions.
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Train group members for detailed tasks in each event.
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Support Events Coordinator & Event Officer to run the event smoothly
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Prepare and propose important documents to submit to Events Coordinator and Events Officers.
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Jan 2016 – present: Account Executive – Professional Communication Society
Responsibilities:
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Liaison between agency and client (propose creative brief and perform negotiation)
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Work with the creative team to come up with ideas for campaign tactics
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Work with designers to develop and finalize promotional materials
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Conduct, lead and run clients’ campaigns
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In charge of crisis management if needed
Google AdWords Certificate (2016)
Facebook Essentials for APAC Agencies Certificate (2016)
YouTube Guru Certificate (2016)
ILA High Achievement Award – student with best academic performance
Member of Golden Key International Honor Society (privilege of top 15% RMIT Vietnam students having highest academic record 2015)
Student Learning Advisor Mentor of RMIT (privilege of high academic performance) – Mentor of Marketing Principles and Buyer Behavior courses
Leader at RMIT PASS Academic (Peer Assisted Study Session) for Asian Cyber Culture course.
Ambassador for RMIT promotional campaign (feature in advertising materials on social media and prints)
Leader certificate for Student Council Project team
Leader certificate for RMIT Ambassador (2014 – 2016)
RESUMÉ
Achievements
Skills
IELTS 7.0
Google AdWords
Facebook Business Manager
YouTube Guru
MS Word
MS PowerPoint
MS Excel
Languages
Vietnamese
Australian English
Mandarin Chinese
American Sign Language